3 Reasons to Test Your Copywriting Today
Skeptics are a professional hazard for all copywriters. Some people take a little convincing about the importance of careful, strategic writing. They’re not convinced when we tell them that making...
View ArticleCopywriting We Love
Here’s how to use good copywriting to give your brand a true personality: tone of voice, authenticity and an angle. Just like this…
View ArticleMore Risky Copywriting from Paddy Power
If there’s one thing we love, it’s cage-rattling copy. Bookmaker Paddy Power released this video advert in the run-up to this year’s Cheltenham festival. Controversial? probably. Snobbish? possibly....
View ArticleUncharitable Copywriting Critique
Right, I’m not proud of criticising a charity’s copywriting – especially not a charity that does such remarkable and vital work – but I’m going to anyway. I spotted the poster below on a...
View ArticlePress Releases
Funny Money Prints needed to tell everyone about their new online business, and asked me to put together a message to get people’s attention. Press releases are tricky because, although you want to...
View ArticleDirect Mail
Northern Ireland Cancer Fund for Children wanted me to write a direct mail campaign, including a leaflet (click to view) and a letter to potential supporters.
View ArticleBrochures
A college asked me to write their brochure copy in a way that would connect with school-leavers and get the college’s key messages across.
View ArticleAdvertising
This poster was part of a campaign I worked on for Innovation Flooring. They wanted a poster campaign to tell customers about they’re NI-made carpets, as they are one of the few flooring companies to...
View ArticleWebsites
Walker Communications asked me to write their web copy in a way that captured the style and character of their agency.
View ArticleScripts
Copywriter| GoReport Script GoReport needed a copywriter to create ideas and a script to promote their software, which helps users write reports faster than ever before. (Animation by David Henderson...
View ArticlePortfolio
Recently, I’ve been freelancing for clients like Audi, Brown Thomas, Maxol, Stena Line, Abbey Insurance, Lexus, AIB, Charles Hurst, NI Cancer Fund for Children and Mauds Ice Cream. Here’s some of my work:
View ArticleHow Not to Sell
This goes for copywriting, advertising, marketing, customer service and pretty much everything else. Via The Oatmeal.
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